Are you a McDonald’s or Burger King Fan? Mac or PC? Well now, you have to choose between Tinder and Bumble. While geolocated dating apps have revolutionized the love life of Generation Y just a few years ago, a new milestone has been crossed by Bumble, the network that wants to empower women. Beyond her feminist argument, Bumble is also known for bringing together high-flying professionals. You are much more likely to get your hands on a hedge fund manager or a human resources manager on Bumble than elsewhere. While Tinder app has built a solid reputation for fun, Bumble seems more geared towards lasting relationships.
On Bumble, it is always a question of selecting the candidates for a meeting by a slip of the index to the right or the left (swiping). But it is women who must take the first step. Users have 24 hours to send a message to people with whom the selection was mutual (match). After this time, the contact disappears. An encouragement for women to get used to taking the first step. Paradoxically, this procedure is also a way to relieve the pressure on the boys who are expected on Tinder that they start the conversation. The app still offers the opportunity to turn a match into a platonic friendship with a BFF (Best Friend Forever) feature if the user prefers it.
Co-founder of Tinder then victim of harassment
Bumble was created in 2014 by Whitney Wolfe (28). From the start, this brilliant entrepreneur came up against sexism. Co-founder of Tinder, the young woman left the company in 2012 by filing a complaint for sexual harassment. After separating from her co-founder Justin Mateen, she had to endure the persecutions of her ex in the course of her work. An arrangement whose conditions were not revealed was subsequently found. Dispossessed by the company she helped build, she left Silicon Valley for Austin (Texas) with plans to open a “juice bar” and sink into depression.
Whitney Wolfe is then contacted by Russian millionaire Andrey Andreev, founder of the Badoo dating site. He wants to know his plans to invest. Entrepreneurs agree on the creation of a meeting application that aims to meet the expectations of women as a priority. With the slogan “Be nice or leave”, the application automatically blocks unwanted people who would send messages and photos moved. It is also the first development that verifies the veracity of identity photos to avoid false profiles.
Already 17.5 million users
In just three years, Bumble has federated a community of 17.5 million users and their number is still growing, while the world leader Tinder is not far ahead with 25 million registered.
Headquartered in Austin, the company employs 70 people worldwide, mostly women. The business model: The basic application is free but over 10% of active users pay $ 9.99 per month to access premium services. In October, Whitney Wolfe will launch BumbleBizz, a professional network where to flush out a business partner or new talent. The company anticipates 150 million sales by 2018. This spring, Bumble has declined a $ 450 million match-up offer for the Match Group (Tinder, OkCupid, Match.com), according to Forbes.