The 3 Pillars of any mobile marketing strategy

Ways to Maximize Your Mobile Marketing Strategy

The world will soon have 2 billion smartphone users. It is not surprising then that mobile marketing has become one of the most important levers used by companies to reach new customers. However, while this is a relatively young discipline, many companies have not yet learned the right methodology to define an effective m-marketing strategy. Often, they forget the first three steps: Continue reading “The 3 Pillars of any mobile marketing strategy”

5 Tips for Successfully App Designing Your Apple Watch App

Apple Watch app design app

In our previous articles, we gave you some tips for creating your app’s app design, but we did not talk about the app design for Apple Watch apps. It is time to look into this subject.
But before talking about the app design adapted to the Apple Watch, let’s see how this gadget works …

In terms of user interface (UI), the Apple Watch is slightly different from the iPhone and iPad. It is impossible, for example, to make the famous pinch screen to zoom in or out of images and web pages. However, many other movements are possible: Continue reading “5 Tips for Successfully App Designing Your Apple Watch App”

Mobile App Development Security Permissions

Your Online Privacy Could Be at Risk

Security in mobile development is one of the issues of concern to all players in the market: project developers, developers and finally users. How not to worry if the first launch of an application, it asks us several permissions which we sometimes do not even know the consequences.

The request for permissions is often fully justified to allow the application to work properly, but unfortunately this is not always the case. This is why the user must pay attention to the permissions he gives, but it is also essential that the developer has an ethical approach to his job and only asks what is strictly necessary. Continue reading “Mobile App Development Security Permissions”